ITAP Updates

What is ITAP? - ITAP is intergrating theory and practise

Each week we have been asked to create a short analysis based on the ITAP lecture, to explore how visual communication functions in practice.

Tuesday 28th September 2010 - (14:00-16:00)

ITAP Lecture 1 - Introduction 

Theory - Exciting ideas that make useful tools. Its the part of a design process that will give you confiudence throughtout your project

Within the ITAP module  i will challenge myself to think about and explore the processes of visual communication. 

Self -Directed Study   

Reflective practitioner   

Critical Thinking 

Critical Commentary  

Assess

5 key learning outcome

-Notions of Originality.  
-Cultural Context within your chosen medium  
-Relationships developed from existing forms of historical culture.  
-Bricolage and it’s use in contemporary culture 
-Can recontextualised ideas be contemporary

Is any one idea original ? or are they ideas that are taken from others. Its thought that when designing and creating, your visual research encourages you to take on other artists views and take from thier work something different to pay homage to thier work 

Notions of Originality

Nothing is original. Every piece of art is inspired by something, or someone else; every idea is taken from another artist and redesigned to create a different approach to the original idea. But is this stealing another artist’s idea? Or is this an adaptation of various artists creating their own response to an idea, using secondary research and previous ideas? Through the years various artists have recreated and reanalysed masterpieces to create similar pierces of work from their points of view. So is any work actually original?

A perfect example of this is Andy Warhol’s famous 1962 ‘Marilyn’ series :

Warhol’s famous 1962 ‘Marilyn’ series :

This piece of work shows the feminine and vibrant side to Marilyn, however if we compare this to Madonna’s 2009 Greatest Hits album cover we can see the immediate comparison of how the album art is based a great deal on Warhol original piece. However as it is not a direct copy and it is very clear that Mr Brainwash’, who is described on www.madonna.com as an artist who practices”throwing modern cultural icons into a blender and turning it up to eleven”, has taken a much more modern approach to Warhol silkscreen printed design and added a digital and illustrative approach that creates a very original process based on an early idea, making the entire design have an original outcome.

Can Recontextualised Ideas Be Contemporary?

Past ideas used in a new generation can be used in various ways to take an older idea and make it into an original response, to either the original idea, or a completely new message.

Therefore I believe that past theories, if done correctly, can still be very relevant to a new generation. It is a matter of opinion however; how far this boundary can be pushed in terms of weather the piece of work has the same purpose or message as the one that inspired it. As if it is a completely new message it makes the entire idea original.

However, the concept of using text and imagery to convey a message that raises a range of different opinions has also been repeated by photographer Gillian wearing in her ‘Signs that Say What You Want Them To Say and Not Signs that Say What Someone Else Wants You To Say’.  She used Arnatts original idea and made it contemporary by adding her own meaning and understanding to the work by using this method in a new original way. She quoted that her intentions behind the photographs where to ‘challenge social stereotypes and assumptions’. She has said: ’A great deal of my work is about questioning handed-down truths.’ Making the whole piece become contemporary through her recontextualised ideas.

Tuesday 5th October 2010 (14:00-15:00)

ITAP Lecture 2 - Research and Development from an Illustration perspective.

What is Illustration?

-Research

-Practice

-Visual Vocabulary

-Inspiration

-Audience

 

Research is... 

- An investigation, studying, exploring, delving into, examining, making
enquiries, seek, look into...

Visual’ research is...

-The practice of creating...pictures, impressions, appearances, visualising,
rendering, projections, illustrations, diagrams, images...

Research an Audience